The High Definition Beauty Group

Launched in 2008 as HD Brows, we became the authority in creating perfect arches for men and women across the UK. Since then, we have discovered that we’re not just experts in brows.

Our celebrated make up collection launched in 2014 and just 2 years later we became High Definition; the pioneering beauty brand committed to delivering luxury, world class treatments, award-winning make up and not just offering training courses, but careers in beauty.

We are immensely proud to be a successful British establishment, with all of our training, and the majority of the High Definition products, developed and manufactured exclusively in the UK.



Beauty industry expert, Karen Betts, is CEO and Co-Founder of High Definition – the company behind the award winning HD Brows treatment.

Beginning her career as a hairdresser, Karen soon gained an understanding of how shape and colour had the power to transform a client’s style. Inspired, she flew over to the US in the 90s to train in permanent make-up, and soon after launched her own training programme in this arena.

Karen quickly became renowned as a leading authority in her field, gaining a number of loyal clients and an international following. Today, she runs a beauty empire that includes High Definition, the award-winning eyelash extensions specialist, Nouveau Lashes – the pioneer of the LVL Lash Lift, and her own permanent make-up brand, KB Pro.

Karen has a hands-on approach to every aspect of business, working closely with industry experts, training specialists and salon owners to deliver expert beauty education and treatments that enhance salons looking to excel in the beauty arena.

10% OFF

Receive 10% off your online purchase when you sign up to our newsletter. *T&Cs apply.